It’s often said that Victorians are obsessed with sport. And as Victorians, we’re proud to partner with Victorian sports.
Our competitive strength comes from the fact that we maintain the poles and wire across a network that truly services its customers. This widespread presence puts our busness at the heart of hundreds of inner city and regional communities where sport is the backbone of community life, it brings people together as a social hub, fostering a sense of belonging.
This is particularly important in some of our smaller towns, where sports can be a key social glue and a boost to the local economy.
Powercor Pier to Pub and Powercor Mountain to Surf
In partnership with the Lorne Surf Lifesaving Club, we deliver the Powercor Pier to Pub swim and Powercor Mountain to Surf fun run.
Entries for the 2027 events open on 2 November 2026.
Bendigo Spirit
Our partnership with Bendigo Spirit is not only supporting a local women’s team that lives and plays in our backyard, but also providing new opportunities to highlight the varied and exciting opportunities that a career in power can provide for women.
Melbourne Storm
CitiPower is proud to partner with Melbourne Storm by boosting the next generation of rugby players through our support of the Melbourne Storm Academy and powering the pre-game entertainment at all Storm home games.
Powercor Stawell Gift
Powercor is the naming rights partner for Australia’s most prestigious professional foot race, the Stawell Gift.
An iconic Easter tradition, the three days of competition has welcomed some of the most recognised names in international athletics including Sha’Carri Richardson, Cathy Freeman, Asafa Powell and Maurice Greene.
Hampden Football Netball League
Powercor is a major sponsor of the Hampden Football Netball League based in South-Western Victoria.
Powercor Melbourne to Warnambool Cycling Classic
Powercor supports Australia’s longest running and most prestigious road race, the 262 kilometre Melbourne to Warrnambool Cycling Classic.
Max and Pippa
Our larger than life liney mascots, Max and Pippa, bring the excitement to our partnership activations.
Whether it’s shooting hoops with the Bendigo Spirit, running sprints at the Stawell Gift or going up for a bucket ride at the Pier to Pub swim, they’re always up for a good time and a high five!
